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This is a must read for everyone in the design field and those that work with designers. It’s not a power struggle unless you make it one. http://lnkd.in/dhABgnu

a little something interesting I found: http://lnkd.in/dhABgnu

from LinkedIn
via IFTTT

Some great message gamification. Well executed and extremely customer centric. Try the quiz! What kind of procrastinator are you?

a little something interesting I found: http://ift.tt/1hx9b1g from LinkedIn via IFTTT

Case Study: New Jersey League of Humane Voters

Overview The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty. Strategy Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication. Execution Using bold color,… More

Spring Cleaning

I took a personal day to literally clean out the cobwebs. Spring cleaning! Actually, it was more of a seasonal purge. I got rid of clothing, shoes, papers, boxes; all those things that just weren’t working. I dug around in closets, cabinets, and under even low furniture to rid myself of things that were weighing… More

Let’s Dance

New client meeting tonight in Bear, and it is a dance of peacocks, preening, spitting and strutting their accomplishments. Each person trying to one-up the other and demonstrate their knowledge of the best way to promote the business in question. Enter the owner, who has spent months or years in the trenches. Enter the marketer,… More

Case Study: Jay Lassiter, political consultant

Overview Jay Lassiter is a preeminent ‘NetRoots blogger and consultant in the New Jersey political arena. Jay needed identity and a web presence that would allow him to market his experience to political campaigns and issue-oriented organizations. Strategy Position Jay as a permanent fixture in an arena that is known for transience. Showcase Jay’s new… More

The case for quality

A former Wilmington University student of mine approached me with a problem. He didn’t feel as though he was getting the proper rates for his freelance work. He has found himself taking jobs that pay very little and reward him even less professionally. He wrote me asking for my advice. This has been an issue… More

It’s a knockout

An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to the environment where the logo will be placed or the costs associated with printing in… More

7- Eleven 1979 TV commercial

Here’s a blast from the past. Care to take a stab at the strategy? via IFTTT

no way out, or, is the juice worth the squeeze?

Wow. A year can fly if you’re not paying attention. That’s how long it’s been since my last post. Lots has happened in the interim, a new job that brought me back to my home state of Virginia, lots to learn, new people, new processes, etc, but that’s another post entirely. So I was re-reading… More

My worst nightmare

This Romney logo is weak and not just because it looks like another logo. It feels forced and contrived. Not a great brand for someone whose business it is to connect with people. The story though, is how closely it resembles another logo in an unrelated industry. There is nothing worse in my humble opinion… More

Branding Brilliance

Brilliant.

rose

You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. A Golden Girl. A connection. It’s the same with naming products. Companies have spent millions… More

Digital Design and Marketing

M19 MEDIA can provide a wide array of web design, development and marketing services for your firm. As a full-service agency, we can assist you with planning your web presence and developing the applications that make your brand stand out from the competition. Contact us and let’s get started making you look great. Be sure to join… More

adventures in facebook microtargeting pt.2 (UPDATE)

So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying an average of $.50 per click. So let me give you a little more background:… More

Welcome

Well, we’re FINALLY getting around to putting our thoughts out there in one convenient place so that our clients and the world at large can see what we’re up to and learn what we’ve learned. Stay tuned!

Guess the strategy

I’m in the mood (board)

Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design project. I’ve made a decision: mood boards are essential steps in the creative process. One… More