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new logo

Heya guys!

Here’s a logo that was just approved for a massage therapist client.

In my research, I found lots of massage logos to be a little on the heavy side. This logo is meant to convey health, cleanliness and serenity. Tell us what you think.

So here is a client relations issue that many of us small business-facing creatives have: Getting too close to your client. Generally, my small business clients are usually run by a single person. That person usually has the chops to run a business and sell him/herself to the general public. One of the reasons that… More

rose

You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. A Golden Girl. A connection. It’s the same with naming products. Companies have spent millions… More

App Review: IFTTT

So I am spending Saturday watching SNL and browsing the App Store when I came across the IFTTT app. It is AMAZING for people who generate content across many social media platforms. IFTTT stands for If This, Then That and it allows you to create conditional statements called “recipes” that help you manage aspects of… More

Facebook microtargeting

One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the more specific and compelling the marketing message can be. The practice of delivering messages to… More

Comcast Direct Response Television is here

Check out this article: It’s about Comcast Direct Response TV. Direct Response TV allows the viewer to use their remote control to interact with or take an action suggested by the content and I just saw a DRTV ad for the Ford Focus this evening. DRTV is in the Philly/Wilmington media market! I am familiar… More

(free) information is power 2

Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance for $1000 per year. That’s a very low number, and I told them so. But instead of telling them to get lost, here’s what I did. I gave… More

latest blog post: Some great message gamification. Well executed and extremely customer centric. Try the quiz! What kind of procrastinator are you? check it out.

a little something interesting I found: http://ift.tt/1spo1Oe from LinkedIn via IFTTT

Another gem of an article. http://lnkd.in/dgHftfK

a little something interesting I found: http://lnkd.in/dgHftfK from LinkedIn via IFTTT

First Contact

This one’s for my creative brothers and sisters, but the small business community can use this one too. I got a call out of the blue from a prospective client that found us on The Google. I love it when that happens. One of the most important conversations you will have with a client is… More

Book Review: About Face: The Secrets of Emotionally Effective Advertising by Dan Hill

I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think about… More

rules of the road

You know what’s fun? Brand guidelines. Seriously. It’s cool to take a design and develop a system around it. Right now, I am working on brand guidelines for a client that is undergoing a complete rebrand. It started innocently enough…”Hey, can you whip up a sales video for us?” “We need a new white paper… More

Deal-breaker

So how many times has this happened to you: You want some information from a company’s website. They tell you that it is free, but then WHAM. You get hit with a form that asks for way more information than you are prepared to give for a 5-page PDF on whatever. And. you. bail. This… More

This is a must read for everyone in the design field and those that work with designers. It’s not a power struggle unless you make it one. http://lnkd.in/dhABgnu

a little something interesting I found: http://lnkd.in/dhABgnu from LinkedIn via IFTTT

We’re gonna need a bigger boat

So I’m spelunking around the web as I like to do on a quiet Saturday evening after burping up code all day… I revisited the HUGE website. These guys rock as far as creative is concerned and I feel connected to them in that we chose the same color to represent our brand. It takes… More

Branding Brilliance

Brilliant.

Let’s Dance

New client meeting tonight in Bear, and it is a dance of peacocks, preening, spitting and strutting their accomplishments. Each person trying to one-up the other and demonstrate their knowledge of the best way to promote the business in question. Enter the owner, who has spent months or years in the trenches. Enter the marketer,… More