Questions answered.

Here are some of the most frequently asked questions that we have encountered over the years. Feel free to submit your own.

Why do I need a website? My business is doing just fine without it.

Well, you said it yourself. Your business is doing just fine. Your business can EXCEL with a web presence that can handle many of your more repetitive functions like answering general inquiry phone calls.  A web site can be a powerful sales tool, giving your customers an idea of your products and services, so when they do contact you, they are more likely to make a purchase. Your website can be an awesome communications tool. You can reach all of your customers and prospective customers at once with a simple change to your content.

My nephew knows how to build web sites. He’ll do it for free. Why can’t I just use him?

Using a friend or a relative may seem like a good idea at first, but such an arrangement can get complicated-fast. Does your friend or relative know about marketing? Do you trust them to make the right decisions about how best to craft and deliver your message?  Can he devise an effective SEO campaign? At M19 MEDIA, we believe that a job should be done right the first time. We’ll create the advertising your business needs at a price that you can afford.

How much does web site design cost?

There’s no real answer to that except that it depends. Many use the house analogy. A simple house can be very inexpensive. But when you start adding amenities, the price goes up. At M19 MEDIA, we generally quote you a flat rate based on design time for your particular project. With the exception of extra content like video or photography, you’ll never pay a penny more than your contract states provided the project itself doesn’t change. That makes using M19 MEDIA easy on your budget. There are no hidden costs.

How can I afford to be on TV?

TV in the Delaware and surrounding markets is surprisingly affordable. Plus we can avoid high production costs by using stock video that we can customize to suit your particular TV need. If you do need custom video shot, then M19 MEDIA can make the arrangements for studio time and a crack videographer.

I can make my logo from clip art. Why pay you?

A clip art logo is just that-a clip art logo, and people will pick up on it. It tells them volumes about your business, bad things. When you have a professionally done logo, you’ll represent quality and respectability. These are the cornerstones of any successful business.

How can email marketing benefit my business?

Email marketing is a very inexpensive way to keep in touch with your customers. Nowadays, it’s not just enough to sell to your customers; people want relationships with the people with whom they do business.  A monthly newsletter keeping your customers informed of new developments is a great way to build relationships that can last a long time. M19 MEDIA can help you come up with a strategy to help you get to know your customers better.

Why should I choose M19 MEDIA?

As a small business, you have to be pretty choosy about whom you’ll do business. And we have a couple of reasons why you would do well to choose M19 MEDIA to do your next design or strategic project. First, we’re small too. We get it, and we get you. That is why we try to find the creative, less-expensive solutions. Second, we understand that technology and strategy has to support your business, not the other way around.  We consider you a partner, not just a client. We’ll educate you along the way so that you can think like a marketer and seize opportunities that may have otherwise passed you by.


More deep thoughts.

The business case against Groupon

So, upon closer examination, Groupon is not the deal that I thought it was. I read an article about restaurants having bad experiences with Groupon and thought that it was bad business on their part; they gave away too much to the digital coupon clippers. Up until a few weeks ago, I thought Groupon wouldmore

courtin’ and marryin’: thoughts on customer relationship management strategy

So as I am developing email marketing templates for a client, I thought it would be a good time to drop a post about customer relationship management or CRM. Many big brands pay very close attention to their relationships and are always looking for ways to strengthen them. I have found that many small businessesmore

I’m givin’ it all she’s got, Cap’n!

You remember when Scotty, the engineer on the Enterprise always came up with a solution to catastrophic damage to the ship in a third the time he told Kirk it would take? Or that he was “givin’ it all she’s got” when Kirk asked for more power and found just enough to save the day?more