The Child Nutrition Services of the Christina School District (CNS) conducts a summer feeding program for high-risk children in the Wilmington/Newark area of Delaware. CNS desired higher participation among its target audience.
Position the Summer Feeding Program as a desired alternative to cooking at home and as a fun social gathering place for kids and their parents.
The program was re-branded to The Summer Lunch Crew to make it more appealing to kids and their parents. A marketing ecosystem including web, print materials, radio and transit ads was developed to reach the target audience. Participation increased over 50% from the previous year.
Overview Jay Lassiter is a preeminent ‘NetRoots blogger and consultant in the New Jersey political arena. Jay needed identity and a web presence that would allow him to market his experience to political campaigns and issue-oriented organizations. Strategy Position Jay as a permanent fixture in an arena that is known for transience. Showcase Jay’s newMore
Overview The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty. Strategy Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication. Execution Using bold color,More
Overview Maryland Family Dental was created from a failed practice in Aberdeen, Maryland. The new owners sought new visual representation and marketing to bring patients from the old practice into the new. Strategy Separate Maryland Family Dental from the old practice and position it as a boutique dental practice to attract new high-end patients. ExecutionMore
Overview Conjure Consulting is a start-up consulting firm that assists principals in the hospitality industry to improve business processes and market their facilities more effectively. Strategy Establish Conjure Consulting as an accessible and empathetic subject matter expert in the hospitality industry. Execution A vibrant color scheme was developed for the identity and for digital andMore
Overview Food Trends in NYC is a first-class caterer that wanted to raise its visibility in their office-rich neighborhood. They wanted a site to serve as a hard-working marketing tool, complementing their print marketing efforts. Strategy Position Food Trends as a world-class caterer with the skills to produce exciting cuisine…that you can have for lunch.More
I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think aboutmore
Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate. Why shouldmore