Overview
Jay Lassiter is a preeminent ‘NetRoots blogger and consultant in the New Jersey political arena. Jay needed identity and a web presence that would allow him to market his experience to political campaigns and issue-oriented organizations.
Strategy
Position Jay as a permanent fixture in an arena that is known for transience. Showcase Jay’s new media subject matter expertise, all while making him easily recognizable and credible as a political operative.
Execution
The logo illustrates his political roots and the site echoes the design of many campaign sites, so that the target audience will feel as though Jay speaks their language.
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a little something interesting I found: http://ift.tt/1iHtdJV from LinkedIn via IFTTT
I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think about… more
Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate. Why should… more