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Category Archives: Case Study

Work that we’re proud of and the (quick!) stories of how they got made.

Case Study: New Jersey League of Humane Voters


The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty.

Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication.

Using bold color, call-outs and graphic images helped to create a stand-out piece that cut through the clutter of home-made fliers. Calls to action are visible at a glance.

Case Study: Maryland Family Dental

Overview Maryland Family Dental was created from a failed practice in Aberdeen, Maryland. The new owners sought new visual representation and marketing to bring patients from the old practice into the new. Strategy Separate Maryland Family Dental from the old practice and position it as a boutique dental practice to attract new high-end patients. ExecutionMore

Case Study: Jay Lassiter, political consultant

Overview Jay Lassiter is a preeminent ‘NetRoots blogger and consultant in the New Jersey political arena. Jay needed identity and a web presence that would allow him to market his experience to political campaigns and issue-oriented organizations. Strategy Position Jay as a permanent fixture in an arena that is known for transience. Showcase Jay’s newMore

Case Study: Food Trends Catering

Overview Food Trends in NYC is a first-class caterer that wanted to raise its visibility in their office-rich neighborhood. They wanted a site to serve as a hard-working marketing tool, complementing their print marketing efforts. Strategy Position Food Trends as a world-class caterer with the skills to produce exciting cuisine…that you can have for lunch.More

Case Study: Conjure Consulting

Overview Conjure Consulting is a start-up consulting firm that assists principals in the hospitality industry to improve business processes and market their facilities more effectively. Strategy Establish Conjure Consulting as an accessible and empathetic subject matter expert in the hospitality industry. Execution A vibrant color scheme was developed for the identity and for digital andMore

Case Study: Child Nutrition Services of the Christina School District

Overview The Child Nutrition Services of the Christina School District (CNS) conducts a summer feeding program for high-risk children in the Wilmington/Newark area of Delaware. CNS desired higher participation among its target audience. Strategy Position the Summer Feeding Program as a desired alternative to cooking at home and as a fun social gathering place forMore