Category Archives: Case Study
Case Study: New Jersey League of Humane Voters
Overview
The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty.
Strategy
Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication.
Execution
Using bold color, call-outs and graphic images helped to create a stand-out piece that cut through the clutter of home-made fliers. Calls to action are visible at a glance.
Case Study: Maryland Family Dental
Overview Maryland Family Dental was created from a failed practice in Aberdeen, Maryland. The new owners sought new visual representation and marketing to bring patients from the old practice into the new. Strategy Separate Maryland Family Dental from the old practice and position it as a boutique dental practice to attract new high-end patients. Execution… More
Case Study: Jay Lassiter, political consultant
Overview Jay Lassiter is a preeminent ‘NetRoots blogger and consultant in the New Jersey political arena. Jay needed identity and a web presence that would allow him to market his experience to political campaigns and issue-oriented organizations. Strategy Position Jay as a permanent fixture in an arena that is known for transience. Showcase Jay’s new… More
Case Study: Food Trends Catering
Overview Food Trends in NYC is a first-class caterer that wanted to raise its visibility in their office-rich neighborhood. They wanted a site to serve as a hard-working marketing tool, complementing their print marketing efforts. Strategy Position Food Trends as a world-class caterer with the skills to produce exciting cuisine…that you can have for lunch.… More
Case Study: Conjure Consulting
Overview Conjure Consulting is a start-up consulting firm that assists principals in the hospitality industry to improve business processes and market their facilities more effectively. Strategy Establish Conjure Consulting as an accessible and empathetic subject matter expert in the hospitality industry. Execution A vibrant color scheme was developed for the identity and for digital and… More
Case Study: Child Nutrition Services of the Christina School District
Overview The Child Nutrition Services of the Christina School District (CNS) conducts a summer feeding program for high-risk children in the Wilmington/Newark area of Delaware. CNS desired higher participation among its target audience. Strategy Position the Summer Feeding Program as a desired alternative to cooking at home and as a fun social gathering place for… More
