How we are getting new clients and how we bring them into the fold.
Check out the technology that Gucci is planning for their customers. Wow.
You remember when Scotty, the engineer on the Enterprise always came up with a solution to catastrophic damage to the ship in a third the time he told Kirk it would take? Or that he was “givin’ it all she’s got” when Kirk asked for more power and found just enough to save the day?More
You know what’s fun? Brand guidelines. Seriously. It’s cool to take a design and develop a system around it. Right now, I am working on brand guidelines for a client that is undergoing a complete rebrand. It started innocently enough…”Hey, can you whip up a sales video for us?” “We need a new white paperMore
Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance for $1000 per year. That’s a very low number, and I told them so. But instead of telling them to get lost, here’s what I did. I gaveMore
This one’s for my creative brothers and sisters, but the small business community can use this one too. I got a call out of the blue from a prospective client that found us on The Google. I love it when that happens. One of the most important conversations you will have with a client isMore
Coming up for air from a busy stretch and thought that I would cover a marketing channel that benefits small businesses: email marketing. Unless you have been under a Martian rock for the past 20 years, you have received quite a bit of email in your inbox. Have you thought about what gets you toMore
I had a prospective client meeting yesterday; delightful, thoughtful people who are trying to make the world a better place. They came recommended through a mutual friend and I met them for Iced Tea and nibbles at Lucky’s Coffee Shop. I’m deliberately keeping the details vague, because this post is about information and how toMore
A former Wilmington University student of mine approached me with a problem. He didn’t feel as though he was getting the proper rates for his freelance work. He has found himself taking jobs that pay very little and reward him even less professionally. He wrote me asking for my advice. This has been an issueMore
So as I am developing email marketing templates for a client, I thought it would be a good time to drop a post about customer relationship management or CRM. Many big brands pay very close attention to their relationships and are always looking for ways to strengthen them. I have found that many small businessesMore
As I mentioned in my last blog post, I have been working on building a brand and sales for a client, Cal Smith, who not only is a great client, he is just a fun guy, period. I have been working with him very closely and educating him on how marketing works, especially in theMore