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Category Archives: Good Reads

Articles, books on the subject of design, advertising, marketing, user experience, and/or user experience design

Great article. I have had experiences like those of the author, and it has shaped me into the altruistic, cheerleading, accessible, psychoanalytical creative director that I am.

a little something interesting I found:

from LinkedIn

Book Review: About Face: The Secrets of Emotionally Effective Advertising by Dan Hill

I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think aboutMore

Understanding culture

Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate. Why shouldMore