Category Archives: Good Reads
Great article. I have had experiences like those of the author, and it has shaped me into the altruistic, cheerleading, accessible, psychoanalytical creative director that I am.
a little something interesting I found: http://ift.tt/1iHtdJV
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Book Review: About Face: The Secrets of Emotionally Effective Advertising by Dan Hill
I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think about… More
Understanding culture
Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate. Why should… More
