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Understanding culture

Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate.

Why should you care? Because how people handle conflict is direct representation of their values. You cannot reach an audience unless you understand, appreciate and share their values. There’s a shameless plug for the book in the article. I got it, and it is fascinating. A quick review to follow.