Category Archives: Projects
A new way to think about the subject
So it’s been a while since I’ve posted something here and I guess with the job and everything that took to get acclimated there and with being back in DC, there just wasn’t a lot of time to get things into a post. I think I was also suffering from I’ve-Been-Away-For-A-While Syndrome, where I thought that I had to come up with something SPECTACULAR in order to announce my return. Well, I ran across a video that turned that on its head. Take a look. I’m going to try to put this into practice. H/T Fast Company
I’m givin’ it all she’s got, Cap’n!
You remember when Scotty, the engineer on the Enterprise always came up with a solution to catastrophic damage to the ship in a third the time he told Kirk it would take? Or that he was “givin’ it all she’s got” when Kirk asked for more power and found just enough to save the day?… More
Flip it and reverse it
I am a huge fan of design books. I get them whenever I can to get inspiration or to glean a new design method, style or technique. A few days ago a box that was smaller than I expected arrived with my latest haul. Within its cardboard goodness contained four titles from the good people… More
rules of the road
You know what’s fun? Brand guidelines. Seriously. It’s cool to take a design and develop a system around it. Right now, I am working on brand guidelines for a client that is undergoing a complete rebrand. It started innocently enough…”Hey, can you whip up a sales video for us?” “We need a new white paper… More
First Contact
This one’s for my creative brothers and sisters, but the small business community can use this one too. I got a call out of the blue from a prospective client that found us on The Google. I love it when that happens. One of the most important conversations you will have with a client is… More
adventures in facebook microtargeting pt.2 (UPDATE)
So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying an average of $.50 per click. So let me give you a little more background:… More
Facebook microtargeting
One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the more specific and compelling the marketing message can be. The practice of delivering messages to… More
Branded QR Codes in action
While they might not be a new phenomenon as digital phenomena go, QR codes are certainly making an impact with small business. Jim Israel’s Conjure Consulting, a client of mine, is using QR codes to great effect. We created a generic branded QR code that will take the mobile user to a special landing directory… More
Groupon for the creatives
So, normally, this blog is aimed at the small business owner looking for marketing advice and enough design skill to make good choices when engaging a design professional. This post is not for you. This is for my brothers and sisters in the creative field. If you’ve hung your own shingle or part of a… More
