Category Archives: Brand Development

Our take on brand strategy techniques that can help small businesses

Brand Culture: Creating a community around your small business brand…a primer

Posted on August 9, 2012 by Franklin Parrish

Years ago, when the web was relatively young, I remember business owners asking me to build them a website with the rationale that “they just needed one.” There was no more discussion than that. Me, being young and hungry, built … Continue reading →

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The Most Overused Stock Photo Ever

Posted on February 3, 2012 by Franklin Parrish

Have you seen this woman? Chances are you have. Chances are so has everyone else. This is a peril of stock photography to avoid. Take a look at the images on your site. If you see them on another site … Continue reading →

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No inside jokes

Posted on October 27, 2011 by Franklin Parrish

So UX has been coming up in conversation lately as I have been speaking to new and current clients. I’ve talked about managing the user’s expectations, but what about the trust factor? The digital space can be a scary place. … Continue reading →

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Branding Brilliance

Posted on September 10, 2011 by Franklin Parrish

Brilliant.

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(free) information is power

Posted on September 9, 2011 by Franklin Parrish

I had a prospective client meeting yesterday; delightful, thoughtful people who are trying to make the world a better place. They came recommended through a mutual friend and I met them for Iced Tea and nibbles at  Lucky’s Coffee Shop. … Continue reading →

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The case for quality

Posted on September 2, 2011 by Franklin Parrish

A former Wilmington University student of mine approached me with a problem. He didn’t feel as though he was getting the proper rates for his freelance work. He has found himself taking jobs that pay very little and reward him … Continue reading →

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courtin’ and marryin’: thoughts on customer relationship management strategy

Posted on August 28, 2011 by Franklin Parrish

So as I am developing email marketing templates for a client, I thought it would be a good time to drop a post about customer relationship management or CRM. Many big brands pay very close attention to their relationships and … Continue reading →

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adventures in facebook microtargeting pt.2 (UPDATE)

Posted on August 18, 2011 by Franklin Parrish

So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying … Continue reading →

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Help me help you

Posted on July 14, 2011 by Franklin Parrish

I had a fascinating kick-off conversation with a new client today, Jim Israel formerly of Culinary Concepts in Philadelphia, PA. He is starting a new consulting company aimed at the hospitality industry. Usually, my clients struggle with their identities, their … Continue reading →

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