Fri, 18 May 14:02
RT @FastCoDesign: This Gizmo Lets You Draw A UI On Paper, Then Turns It Into A Touchscreen http://t.co/22k4iNK8 #fb
Thu, 17 May 21:20
RT @designworklife: now on dwl: Dorian: New Wine Packaging http://t.co/pZGe5vTN #onDWL
Thu, 17 May 21:18
RT @flip_design: Mohawk Identity | Pentagram http://t.co/uG7PAuMr
Thu, 17 May 20:17
Interesting article: RT @core77: "What it Means to Have a Designer as a Startup Founder" - http://t.co/yBjkswIt
Thu, 17 May 15:36
RT @TazSolutions: #Google Search more intuitive than ever with release of Knowledge Graph http://t.co/IKFhqF85 #tech #web
Category Archives: Getting Social
courtin’ and marryin’: thoughts on customer relationship management strategy
So as I am developing email marketing templates for a client, I thought it would be a good time to drop a post about customer relationship management or CRM. Many big brands pay very close attention to their relationships and … Continue reading
Conversion rate coolness
As I mentioned in my last blog post, I have been working on building a brand and sales for a client, Cal Smith, who not only is a great client, he is just a fun guy, period. I have been … Continue reading
adventures in facebook microtargeting pt.2 (UPDATE)
So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying … Continue reading
Posted in Brand Development, Getting Social, Marketing Techniques, Projects, Updates and Snippets
Tagged Caleb Smith, delaware, facebook, facebook ads, small business, small business marketing, web marketing
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Location marketing on location (Me gusta “lo-sos”)
One of my favorite neighborhood restaurants is taking advantage of location marketing. For those of you that don’t know, location marketing takes advantage of smart phones equipped with GPS. On location-based social sites, also known as “lo-so”s, like Facebook, Yelp! … Continue reading
Facebook microtargeting
One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the … Continue reading
Posted in Getting Social, Marketing Techniques, Projects
Tagged author, Caleb Smith, delaware, facebook, facebook ads, microtargeting, small business, small businss marketing
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Branded QR Codes in action
While they might not be a new phenomenon as digital phenomena go, QR codes are certainly making an impact with small business. Jim Israel’s Conjure Consulting, a client of mine, is using QR codes to great effect. We created a … Continue reading
Posted in Discoveries, Getting Social, Marketing Techniques, Projects, Updates and Snippets
Tagged branding, delaware, multi-channel marketing, QR codes, small business, web marketing
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Welcome, Denver Post and Denver Business News
Just a quick shout out that an actual news agency is following yours truly at M19 MEDIA. We count @denverpost (The Denver Post) and @denverbusiness (Denver Business News) as our followers! My only question: where is the Delaware News Journal?
Posted in Getting Social
Tagged Delaware News Journal, Denver Business news, Denver post, twitter
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strike up a conversation
I saw this article that may be of interest to you: it’s premise is that user like it when companies answer their questions on Twitter. This is also a great opportunity to demonstrate your expertise in your field and make … Continue reading
Posted in Brand Development, Business Development, Getting Social, Marketing Techniques
Tagged marketing, small business, social media, twitter
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The business case against Groupon
So, upon closer examination, Groupon is not the deal that I thought it was. I read an article about restaurants having bad experiences with Groupon and thought that it was bad business on their part; they gave away too much … Continue reading
Posted in Business Development, Discoveries, Getting Social, Marketing Techniques
Tagged business development, delaware, groupon, lead generation, marketing, new business, small business
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