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Category Archives: Discoveries
Flip it and reverse it
I am a huge fan of design books. I get them whenever I can to get inspiration or to glean a new design method, style or technique. A few days ago a box that was smaller than I expected arrived … Continue reading
rules of the road
You know what’s fun? Brand guidelines. Seriously. It’s cool to take a design and develop a system around it. Right now, I am working on brand guidelines for a client that is undergoing a complete rebrand. It started innocently enough…”Hey, … Continue reading
We’re gonna need a bigger boat
So I’m spelunking around the web as I like to do on a quiet Saturday evening after burping up code all day… I revisited the HUGE website. These guys rock as far as creative is concerned and I feel connected … Continue reading
Posted in Discoveries, User Experience Design
Tagged analytics, brand, demographics, monitors
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The Most Overused Stock Photo Ever
Have you seen this woman? Chances are you have. Chances are so has everyone else. This is a peril of stock photography to avoid. Take a look at the images on your site. If you see them on another site … Continue reading
No inside jokes
So UX has been coming up in conversation lately as I have been speaking to new and current clients. I’ve talked about managing the user’s expectations, but what about the trust factor? The digital space can be a scary place. … Continue reading
Posted in Brand Development, Discoveries, Updates and Snippets, User Experience Design
Tagged delaware, digital strategy, small business, User experience, user experience design, UX design, web marketing, web site
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Branding Brilliance
Brilliant.
Location marketing on location (Me gusta “lo-sos”)
One of my favorite neighborhood restaurants is taking advantage of location marketing. For those of you that don’t know, location marketing takes advantage of smart phones equipped with GPS. On location-based social sites, also known as “lo-so”s, like Facebook, Yelp! … Continue reading
Branded QR Codes in action
While they might not be a new phenomenon as digital phenomena go, QR codes are certainly making an impact with small business. Jim Israel’s Conjure Consulting, a client of mine, is using QR codes to great effect. We created a … Continue reading
Posted in Discoveries, Getting Social, Marketing Techniques, Projects, Updates and Snippets
Tagged branding, delaware, multi-channel marketing, QR codes, small business, web marketing
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Groupon for the creatives
So, normally, this blog is aimed at the small business owner looking for marketing advice and enough design skill to make good choices when engaging a design professional. This post is not for you. This is for my brothers and … Continue reading
The business case against Groupon
So, upon closer examination, Groupon is not the deal that I thought it was. I read an article about restaurants having bad experiences with Groupon and thought that it was bad business on their part; they gave away too much … Continue reading
Posted in Business Development, Discoveries, Getting Social, Marketing Techniques
Tagged business development, delaware, groupon, lead generation, marketing, new business, small business
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