Category Archives: Client Relations

Our thoughts on the client/provider relationship

I’m givin’ it all she’s got, Cap’n!

Posted on August 1, 2012 by Franklin Parrish

You remember when Scotty, the engineer on the Enterprise always came up with a solution to catastrophic damage to the ship in a third the time he told Kirk it would take? Or that he was “givin’ it all she’s … Continue reading →

Posted in Business Development, Client Relations, Projects | Tagged , , , , , | Comments Off

(free) information is power 2

Posted on February 16, 2012 by Franklin Parrish

Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance  for $1000 per year. That’s a very low number, and I told them … Continue reading →

Posted in Business Development, Client Relations, Marketing Techniques | Tagged , , , , | Comments Off

First Contact

Posted on February 16, 2012 by Franklin Parrish

This one’s for my creative brothers and sisters, but the small business community can use this one too. I got a call out of the blue from a prospective client that found us on The Google. I love it when … Continue reading →

Posted in Business Development, Client Relations, Projects | Tagged , , , | Comments Off

(free) information is power

Posted on September 9, 2011 by Franklin Parrish

I had a prospective client meeting yesterday; delightful, thoughtful people who are trying to make the world a better place. They came recommended through a mutual friend and I met them for Iced Tea and nibbles at  Lucky’s Coffee Shop. … Continue reading →

Posted in Brand Development, Business Development, Client Relations, Marketing Techniques, Updates and Snippets | Tagged , , , , , | Comments Off

The case for quality

Posted on September 2, 2011 by Franklin Parrish

A former Wilmington University student of mine approached me with a problem. He didn’t feel as though he was getting the proper rates for his freelance work. He has found himself taking jobs that pay very little and reward him … Continue reading →

Posted in Brand Development, Business Development, Client Relations, Marketing Techniques, Updates and Snippets | Tagged , , , , , | Comments Off

Help me help you

Posted on July 14, 2011 by Franklin Parrish

I had a fascinating kick-off conversation with a new client today, Jim Israel formerly of Culinary Concepts in Philadelphia, PA. He is starting a new consulting company aimed at the hospitality industry. Usually, my clients struggle with their identities, their … Continue reading →

Posted in Brand Development, Client Relations, Projects | Tagged , , , , , | Comments Off

How close is too close?

Posted on May 17, 2011 by Franklin Parrish

So here is a client relations issue that many of us small business-facing creatives have: Getting too close to your client. Generally, my small business clients are usually run by a single person. That person usually has the chops to … Continue reading →

Posted in Business Development, Client Relations | Tagged , , , | Comments Off

It’s a knockout

Posted on May 16, 2011 by Franklin Parrish

An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to … Continue reading →

Posted in Brand Development, Client Relations | Tagged , , , , | Comments Off

I’m in the mood (board)

Posted on May 14, 2011 by Franklin Parrish

Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design … Continue reading →

Posted in Brand Development, Client Relations, Discoveries, Projects, Updates and Snippets | Tagged , , , , , , , , | Comments Off