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Another gem of an article. http://lnkd.in/dgHftfK

a little something interesting I found: http://lnkd.in/dgHftfK

from LinkedIn
via IFTTT

The most important conversation you’ll ever have

Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it is the most important meeting I have with a client. Just like in football, the… More

First Contact

This one’s for my creative brothers and sisters, but the small business community can use this one too. I got a call out of the blue from a prospective client that found us on The Google. I love it when that happens. One of the most important conversations you will have with a client is… More

App Review: IFTTT

So I am spending Saturday watching SNL and browsing the App Store when I came across the IFTTT app. It is AMAZING for people who generate content across many social media platforms. IFTTT stands for If This, Then That and it allows you to create conditional statements called “recipes” that help you manage aspects of… More

latest blog post: Some great message gamification. Well executed and extremely customer centric. Try the quiz! What kind of procrastinator are you? check it out.

a little something interesting I found: http://ift.tt/1spo1Oe from LinkedIn via IFTTT

We’re gonna need a bigger boat

So I’m spelunking around the web as I like to do on a quiet Saturday evening after burping up code all day… I revisited the HUGE website. These guys rock as far as creative is concerned and I feel connected to them in that we chose the same color to represent our brand. It takes… More

Brand Culture: Creating a community around your small business brand…a primer

Years ago, when the web was relatively young, I remember business owners asking me to build them a website with the rationale that “they just needed one.” There was no more discussion than that. Me, being young and hungry, built them a site that, for the time and my skill level, looked great. But then… More

It’s a knockout

An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to the environment where the logo will be placed or the costs associated with printing in… More

Comcast Direct Response Television is here

Check out this article: It’s about Comcast Direct Response TV. Direct Response TV allows the viewer to use their remote control to interact with or take an action suggested by the content and I just saw a DRTV ad for the Ford Focus this evening. DRTV is in the Philly/Wilmington media market! I am familiar… More

(free) information is power 2

Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance  for $1000 per year. That’s a very low number, and I told them so. But instead of telling them to get lost, here’s what I did. I gave… More

Branding Brilliance

Brilliant.

I’m givin’ it all she’s got, Cap’n!

You remember when Scotty, the engineer on the Enterprise always came up with a solution to catastrophic damage to the ship in a third the time he told Kirk it would take? Or that he was “givin’ it all she’s got” when Kirk asked for more power and found just enough to save the day?… More

Deal-breaker

So how many times has this happened to you: You want some information from a company’s website. They tell you that it is free, but then WHAM. You get hit with a form that asks for way more information than you are prepared to give for a 5-page PDF on whatever. And. you. bail. This… More

Spring Cleaning

I took a personal day to literally clean out the cobwebs. Spring cleaning! Actually, it was more of a seasonal purge. I got rid of clothing, shoes, papers, boxes; all those things that just weren’t working. I dug around in closets, cabinets, and under even low furniture to rid myself of things that were weighing… More

This is a must read for everyone in the design field and those that work with designers. It’s not a power struggle unless you make it one. http://lnkd.in/dhABgnu

a little something interesting I found: http://lnkd.in/dhABgnu from LinkedIn via IFTTT

rose

You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. A Golden Girl. A connection. It’s the same with naming products. Companies have spent millions… More

I couldn’t have done it without you

I am addicted to Facebook. Twitter, not so much, in that the opportunities for feedback are limited and a tweet is just that-a short little burst that gets lost in the cacophony of other tweets. I like having followers, no doubt about that, but I think that in the social sphere, my money is on… More

new logo

Heya guys! Here’s a logo that was just approved for a massage therapist client. In my research, I found lots of massage logos to be a little on the heavy side. This logo is meant to convey health, cleanliness and serenity. Tell us what you think.