So I’m spelunking around the web as I like to do on a quiet Saturday evening after burping up code all day…
I revisited the HUGE website. These guys rock as far as creative is concerned and I feel connected to them in that we chose the same color to represent our brand. It takes a special person to embrace magenta. M=100!
Anyway, I noticed that their website did not scale down for the 1028×768 viewport. I try to stay on top of the design and development best practices and from what I can determine, they made a conscious choice to make those with small (non-widescreen) monitors scroll horizontally. And I am not hating.
I spent a lot of time and vocal chord cells arguing against 800×600 while I was at Bank of America. And I made a fairly public declaration that IE6 users are on their own; I wasn’t considering them when I developed sites anymore. (If I can find that Facebook post, I’ll add a screenshot.)
I have a feeling that the brilliant guys and gals at HUGE, Inc. looked at their traffic and determined that those with old school monitors were either so small a percentage of their audience or there was some other factor that caused them to make the strategic design decision to move past that resolution constraint.
Good for them. I may follow suit….at least for B2B.
Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate. Why shouldMore
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So I am spending Saturday watching SNL and browsing the App Store when I came across the IFTTT app. It is AMAZING for people who generate content across many social media platforms. IFTTT stands for If This, Then That and it allows you to create conditional statements called “recipes” that help you manage aspects ofMore
An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to the environment where the logo will be placed or the costs associated with printing inMore
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One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the more specific and compelling the marketing message can be. The practice of delivering messages toMore
I took a personal day to literally clean out the cobwebs. Spring cleaning! Actually, it was more of a seasonal purge. I got rid of clothing, shoes, papers, boxes; all those things that just weren’t working. I dug around in closets, cabinets, and under even low furniture to rid myself of things that were weighingMore
So how many times has this happened to you: You want some information from a company’s website. They tell you that it is free, but then WHAM. You get hit with a form that asks for way more information than you are prepared to give for a 5-page PDF on whatever. And. you. bail. ThisMore
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Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance for $1000 per year. That’s a very low number, and I told them so. But instead of telling them to get lost, here’s what I did. I gaveMore
This one’s for my creative brothers and sisters, but the small business community can use this one too. I got a call out of the blue from a prospective client that found us on The Google. I love it when that happens. One of the most important conversations you will have with a client isMore
I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think aboutMore
Years ago, when the web was relatively young, I remember business owners asking me to build them a website with the rationale that “they just needed one.” There was no more discussion than that. Me, being young and hungry, built them a site that, for the time and my skill level, looked great. But thenMore
Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it is the most important meeting I have with a client. Just like in football, theMore
You know what’s fun? Brand guidelines. Seriously. It’s cool to take a design and develop a system around it. Right now, I am working on brand guidelines for a client that is undergoing a complete rebrand. It started innocently enough…”Hey, can you whip up a sales video for us?” “We need a new white paperMore