App Review: IFTTT
So I am spending Saturday watching SNL and browsing the App Store when I came across the IFTTT app. It is AMAZING for people who generate content across many social media platforms.
IFTTT stands for If This, Then That and it allows you to create conditional statements called “recipes” that help you manage aspects of your private and public life. Some of the recipes are private, like if you create a screenshot on your device, then a copy of that can be sent to your Evernote account or to your Google Drive. Other can be more public, like anytime you post something on LinkedIn, IFTTT automatically creates a WordPress blog entry or tweets it or posts to your Facebook page.
here is a screenshot of the basic recipe construction:
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The possibilities are pretty unlimited, and there are recipes created by the IFTTT community that you can use and you can share yours. Recipes cover all of the major social media platforms and some of the smaller ones. Here are some of the recipes that I am using:
As you can see, I have created a daily chain of content production that runs from LinkedIn to Twitter to Facebook to WordPress. It is a great way to manage my social posts. I highly recommend it if you’re looking for a way to work smarter, not harder to manage your social media presence.
I’d love to hear about your experiences with this app. I am cooking up more recipes and see how much I can automate. Get it at the App Store.
Case Study: Conjure Consulting
Overview Conjure Consulting is a start-up consulting firm that assists principals in the hospitality industry to improve business processes and market their facilities more effectively. Strategy Establish Conjure Consulting as an accessible and empathetic subject matter expert in the hospitality industry. Execution A vibrant color scheme was developed for the identity and for digital and… More
Shock and aww
So I was engaged in a conversation earlier today about User Experience, UX for short. This, along with User Interface (UI) design, are the hot button topics of web design now. Suddenly, companies care about their users now that the web has evolved and flattened so that users have a say in how they interact… More
(free) information is power
I had a prospective client meeting yesterday; delightful, thoughtful people who are trying to make the world a better place. They came recommended through a mutual friend and I met them for Iced Tea and nibbles at Lucky’s Coffee Shop. I’m deliberately keeping the details vague, because this post is about information and how to… More
It’s a knockout
An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to the environment where the logo will be placed or the costs associated with printing in… More
Another gem of an article. http://lnkd.in/dgHftfK
a little something interesting I found: http://lnkd.in/dgHftfK from LinkedIn via IFTTT
Gucci Mobile App Demo – MicroStrategy World 2014
Check out the technology that Gucci is planning for their customers. Wow. via IFTTT
Now THIS is a Cadillac commercial.
a little something interesting I found: http://ift.tt/1jgMHpI from LinkedIn via IFTTT
A new way to think about the subject
So it’s been a while since I’ve posted something here and I guess with the job and everything that took to get acclimated there and with being back in DC, there just wasn’t a lot of time to get things into a post. I think I was also suffering from I’ve-Been-Away-For-A-While Syndrome, where I thought… More
be brief, be bright, be gone
Check out this article on the length of emails: (It’ll open in a new window) I check most of my emails to get information about the state of the medium. I have found that emails are getting longer and longer and LONGER. They present so much material that my eyes glaze by the first scroll.… More
Branded QR Codes in action
While they might not be a new phenomenon as digital phenomena go, QR codes are certainly making an impact with small business. Jim Israel’s Conjure Consulting, a client of mine, is using QR codes to great effect. We created a generic branded QR code that will take the mobile user to a special landing directory… More
Get your foot in the door: creating compelling email subject lines
Coming up for air from a busy stretch and thought that I would cover a marketing channel that benefits small businesses: email marketing. Unless you have been under a Martian rock for the past 20 years, you have received quite a bit of email in your inbox. Have you thought about what gets you to… More
Welcome
Well, we’re FINALLY getting around to putting our thoughts out there in one convenient place so that our clients and the world at large can see what we’re up to and learn what we’ve learned. Stay tuned!
latest blog post: Some great message gamification. Well executed and extremely customer centric. Try the quiz! What kind of procrastinator are you? check it out.
a little something interesting I found: http://ift.tt/1spo1Oe from LinkedIn via IFTTT
rules of the road
You know what’s fun? Brand guidelines. Seriously. It’s cool to take a design and develop a system around it. Right now, I am working on brand guidelines for a client that is undergoing a complete rebrand. It started innocently enough…”Hey, can you whip up a sales video for us?” “We need a new white paper… More
Case Study: New Jersey League of Humane Voters
Overview The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty. Strategy Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication. Execution Using bold color,… More
Brand Culture: Creating a community around your small business brand…a primer
Years ago, when the web was relatively young, I remember business owners asking me to build them a website with the rationale that “they just needed one.” There was no more discussion than that. Me, being young and hungry, built them a site that, for the time and my skill level, looked great. But then… More
Case Study: Maryland Family Dental
Overview Maryland Family Dental was created from a failed practice in Aberdeen, Maryland. The new owners sought new visual representation and marketing to bring patients from the old practice into the new. Strategy Separate Maryland Family Dental from the old practice and position it as a boutique dental practice to attract new high-end patients. Execution… More
I’m in the mood (board)
Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design project. I’ve made a decision: mood boards are essential steps in the creative process. One… More
