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This is a must read for everyone in the design field and those that work with designers. It’s not a power struggle unless you make it one. http://lnkd.in/dhABgnu

a little something interesting I found: http://lnkd.in/dhABgnu

from LinkedIn
via IFTTT

Case Study: New Jersey League of Humane Voters

Overview The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty. Strategy Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication. Execution Using bold color,… More

The Most Overused Stock Photo Ever

Have you seen this woman? Chances are you have. Chances are so has everyone else. This is a peril of stock photography to avoid. Take a look at the images on your site. If you see them on another site or on packaging, it’s time to change it out!

Print Design and Identity

Print marketing and advertising is still an effective way to reach your target audience, and now there is technology available to make your print marketing even more engaging. Let M19 MEDIA help you develop the creative elements that will get you noticed. Direct Response Marketing Direct Mail We have innovative takes on direct mail that… More

The most important conversation you’ll ever have

Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it is the most important meeting I have with a client. Just like in football, the… More

Groupon for the creatives

So, normally, this blog is aimed at the small business owner looking for marketing advice and enough design skill to make good choices when engaging a design professional. This post is not for you. This is for my brothers and sisters in the creative field. If you’ve hung your own shingle or part of a… More

Marketing Consulting

Communication is key to managing your customer relationships. Your marketing should cover how and when you talk to your customers as well as what you say. There are many ways of communicating with your customers and M19 can help you choose the ones that can help maximize your return on investment. Market Research An effective marketing… More

speak the language

About a year ago, I accepted a Creative Director position at Capital One. Yes, I went to work for the “What’s in your wallet?” guys. I love it. Good people, challenging work. One of the headwinds (Capital One term; I’ll be noting them throughout this post) to getting the hang of things there is the… More

Conversion rate coolness

As I mentioned in my last blog post, I have been working on building a brand and sales for a client, Cal Smith, who not only is a great client, he is just a fun guy, period. I have been working with him very closely and educating him on how marketing works, especially in the… More

Brand Culture: Creating a community around your small business brand…a primer

Years ago, when the web was relatively young, I remember business owners asking me to build them a website with the rationale that “they just needed one.” There was no more discussion than that. Me, being young and hungry, built them a site that, for the time and my skill level, looked great. But then… More

The mee goreng principle

A lot has been said about User Experience and how critical it is to the success of any web site. I couldn’t agree more. Here is an example of what I mean: I’m in an Asian restaurant for the first time today. I’ve been past it, looked at the menu in the window but never… More

The business case against Groupon

So, upon closer examination, Groupon is not the deal that I thought it was. I read an article about restaurants having bad experiences with Groupon and thought that it was bad business on their part; they gave away too much to the digital coupon clippers. Up until a few weeks ago, I thought Groupon would… More

Diesel Jogg Jeans Video

Very nice product demonstration from Diesel. from LinkedIn via IFTTT

fan me

At the beginning of the month, I decided to add to the M19 MEDIA fan base with a Facebook ad and get some valuable multi-variate testing in. Of course, this isn’t my first time at the Facebook rodeo (see I Couldn’t Have Done it Without You), but I wanted to test a theory as well:… More

latest blog post: Some great message gamification. Well executed and extremely customer centric. Try the quiz! What kind of procrastinator are you? check it out.

a little something interesting I found: http://ift.tt/1spo1Oe from LinkedIn via IFTTT

rose

You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. A Golden Girl. A connection. It’s the same with naming products. Companies have spent millions… More

say it straight

You know, in a world full of catch phrases and oh-so clever wordplay, sometimes it’s awesome just to see something plain-spoken and well, obvious. Try it out sometime. Just say what you want the user/viewer/reader to know about your business and leave it at that. You’d might be surprised how that message can cut through… More

Welcome

Well, we’re FINALLY getting around to putting our thoughts out there in one convenient place so that our clients and the world at large can see what we’re up to and learn what we’ve learned. Stay tuned!