Here's what we're talking about.

App Review: IFTTT

So I am spending Saturday watching SNL and browsing the App Store when I came across the IFTTT app. It is AMAZING for people who generate content across many social media platforms.

IFTTT stands for If This, Then That and it allows you to create conditional statements called “recipes” that help you manage aspects of your private and public life. Some of the recipes are private, like if you create a screenshot on your device, then a copy of that can be sent to your Evernote account or to your Google Drive. Other can be more public, like anytime you post something on LinkedIn, IFTTT automatically creates a WordPress blog entry or tweets it or posts to your Facebook page.

here is a screenshot of the basic recipe construction:

.

20140413-015222.jpg

The possibilities are pretty unlimited, and there are recipes created by the IFTTT community that you can use and you can share yours. Recipes cover all of the major social media platforms and some of the smaller ones. Here are some of the recipes that I am using:

20140413-014526.jpg

As you can see, I have created a daily chain of content production that runs from LinkedIn to Twitter to Facebook to WordPress. It is a great way to manage my social posts. I highly recommend it if you’re looking for a way to work smarter, not harder to manage your social media presence.

I’d love to hear about your experiences with this app. I am cooking up more recipes and see how much I can automate. Get it at the App Store.

I couldn’t have done it without you

I am addicted to Facebook. Twitter, not so much, in that the opportunities for feedback are limited and a tweet is just that-a short little burst that gets lost in the cacophony of other tweets. I like having followers, no doubt about that, but I think that in the social sphere, my money is onMore

(free) information is power 2

Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance¬† for $1000 per year. That’s a very low number, and I told them so. But instead of telling them to get lost, here’s what I did. I gaveMore

Deal-breaker

So how many times has this happened to you: You want some information from a company’s website. They tell you that it is free, but then WHAM. You get hit with a form that asks for way more information than you are prepared to give for a 5-page PDF on whatever. And. you. bail. ThisMore

rose

You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. A Golden Girl. A connection. It’s the same with naming products. Companies have spent millionsMore

Spring Cleaning

I took a personal day to literally clean out the cobwebs. Spring cleaning! Actually, it was more of a seasonal purge. I got rid of clothing, shoes, papers, boxes; all those things that just weren’t working. I dug around in closets, cabinets, and under even low furniture to rid myself of things that were weighingMore

Facebook microtargeting

One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the more specific and compelling the marketing message can be. The practice of delivering messages toMore

new logo

Heya guys! Here’s a logo that was just approved for a massage therapist client. In my research, I found lots of massage logos to be a little on the heavy side. This logo is meant to convey health, cleanliness and serenity. Tell us what you think.

We’re gonna need a bigger boat

So I’m spelunking around the web as I like to do on a quiet Saturday evening after burping up code all day… I revisited the HUGE website. These guys rock as far as creative is concerned and I feel connected to them in that we chose the same color to represent our brand. It takesMore

strike up a conversation

I saw this article that may be of interest to you: it’s premise is that user like it when companies answer their questions on Twitter. This is also a great opportunity to demonstrate your expertise in your field and make the person who asked the question feel heard. Here’s the crux of their research: “EightMore

I’m givin’ it all she’s got, Cap’n!

You remember when Scotty, the engineer on the Enterprise always came up with a solution to catastrophic damage to the ship in a third the time he told Kirk it would take? Or that he was “givin’ it all she’s got” when Kirk asked for more power and found just enough to save the day?More

Another gem of an article. http://lnkd.in/dgHftfK

a little something interesting I found: http://lnkd.in/dgHftfK from LinkedIn via IFTTT

How close is too close?

So here is a client relations issue that many of us small business-facing creatives have: Getting too close to your client. Generally, my small business clients are usually run by a single person. That person usually has the chops to run a business and sell him/herself to the general public. One of the reasons thatMore

Book Review: About Face: The Secrets of Emotionally Effective Advertising by Dan Hill

I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think aboutMore

Comcast Direct Response Television is here

Check out this article: It’s about Comcast Direct Response TV. Direct Response TV allows the viewer to use their remote control to interact with or take an action suggested by the content and I just saw a DRTV ad for the Ford Focus this evening. DRTV is in the Philly/Wilmington media market! I am familiarMore

This is a must read for everyone in the design field and those that work with designers. It’s not a power struggle unless you make it one. http://lnkd.in/dhABgnu

a little something interesting I found: http://lnkd.in/dhABgnu from LinkedIn via IFTTT

Branding Brilliance

Brilliant.

Help me help you

I had a fascinating kick-off conversation with a new client today, Jim Israel formerly of Culinary Concepts in Philadelphia, PA. He is starting a new consulting company aimed at the hospitality industry. Usually, my clients struggle with their identities, their mission and their unique selling points. Jim had all of that in spades. I wasMore