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Welcome, Denver Post and Denver Business News

JustĀ  a quick shout out that an actual news agency is following yours truly at M19 MEDIA. We count @denverpost (The Denver Post) and @denverbusiness (Denver Business News) as our followers!

My only question: where is the Delaware News Journal?

Branding Brilliance

Brilliant.

rose

You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. A Golden Girl. A connection. It’s the same with naming products. Companies have spent millionsMore

The most important conversation you’ll ever have

Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it is the most important meeting I have with a client. Just like in football, theMore

I’m givin’ it all she’s got, Cap’n!

You remember when Scotty, the engineer on the Enterprise always came up with a solution to catastrophic damage to the ship in a third the time he told Kirk it would take? Or that he was “givin’ it all she’s got” when Kirk asked for more power and found just enough to save the day?More

First Contact

This one’s for my creative brothers and sisters, but the small business community can use this one too. I got a call out of the blue from a prospective client that found us on The Google. I love it when that happens. One of the most important conversations you will have with a client isMore

We’re gonna need a bigger boat

So I’m spelunking around the web as I like to do on a quiet Saturday evening after burping up code all day… I revisited the HUGE website. These guys rock as far as creative is concerned and I feel connected to them in that we chose the same color to represent our brand. It takesMore

Deal-breaker

So how many times has this happened to you: You want some information from a company’s website. They tell you that it is free, but then WHAM. You get hit with a form that asks for way more information than you are prepared to give for a 5-page PDF on whatever. And. you. bail. ThisMore

new logo

Heya guys! Here’s a logo that was just approved for a massage therapist client. In my research, I found lots of massage logos to be a little on the heavy side. This logo is meant to convey health, cleanliness and serenity. Tell us what you think.

be brief, be bright, be gone

Check out this article on the length of emails: (It’ll open in a new window) I check most of my emails to get information about the state of the medium. I have found that emails are getting longer and longer and LONGER. They present so much material that my eyes glaze by the first scroll.More

Another gem of an article. http://lnkd.in/dgHftfK

a little something interesting I found: http://lnkd.in/dgHftfK from LinkedIn via IFTTT

Book Review: About Face: The Secrets of Emotionally Effective Advertising by Dan Hill

I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think aboutMore

The business case against Groupon

So, upon closer examination, Groupon is not the deal that I thought it was. I read an article about restaurants having bad experiences with Groupon and thought that it was bad business on their part; they gave away too much to the digital coupon clippers. Up until a few weeks ago, I thought Groupon wouldMore

Shock and aww

So I was engaged in a conversation earlier today about User Experience, UX for short. This, along with User Interface (UI) design, are the hot button topics of web design now. Suddenly, companies care about their users now that the web has evolved and flattened so that users have a say in how they interactMore

Facebook microtargeting

One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the more specific and compelling the marketing message can be. The practice of delivering messages toMore

Understanding culture

Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate. Why shouldMore

Location marketing on location (Me gusta “lo-sos”)

One of my favorite neighborhood restaurants is taking advantage of location marketing. For those of you that don’t know, location marketing takes advantage of smart phones equipped with GPS. On location-based social sites, also known as “lo-so”s, like Facebook, Yelp! and Loopt, a user can “check in” to establishments near him/her and the savvy businessMore

It’s a knockout

An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to the environment where the logo will be placed or the costs associated with printing inMore