Tag Archives: wilmington
Location marketing on location (Me gusta “lo-sos”)
One of my favorite neighborhood restaurants is taking advantage of location marketing. For those of you that don’t know, location marketing takes advantage of smart phones equipped with GPS.
On location-based social sites, also known as “lo-so”s, like Facebook, Yelp! and Loopt, a user can “check in” to establishments near him/her and the savvy business creates incentives/rewards for doing so.
Tijuana Taco Shop is offering 50% off your meal for liking them, thereby creating a fan base that will advocate their brand, and 10% off your meal every time you check in, creating incentives and a pathway for deeper brand engagement.
Brand advocacy is then handled by the user who will transmit Tijuana Taco Shop’s message through their social network of friends, just like I did to my social network.
The beauty of this is that there is a non-existent barrier to entry and the initial cost of acquisition will more than pay for itself over time. The initial offer is presented on site to maintain control of traffic and therefore costs. Muy inteligente!
I’ve attached a photo.
Shock and aww
So I was engaged in a conversation earlier today about User Experience, UX for short. This, along with User Interface (UI) design, are the hot button topics of web design now. Suddenly, companies care about their users now that the web has evolved and flattened so that users have a say in how they interact… More
rose
You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. A Golden Girl. A connection. It’s the same with naming products. Companies have spent millions… More
Introducing MOAT
Earlier I posted an entry extolling the virtues of Facebook advertising. I spoke about how even though my CTR was pretty low (now that I read the linked article below, I realize it wasn’t so bad), but that I had more than 100K impressions, which means exposure. Turns out the marketing minds at big brands… More
The most important conversation you’ll ever have
Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it is the most important meeting I have with a client. Just like in football, the… More
I couldn’t have done it without you
I am addicted to Facebook. Twitter, not so much, in that the opportunities for feedback are limited and a tweet is just that-a short little burst that gets lost in the cacophony of other tweets. I like having followers, no doubt about that, but I think that in the social sphere, my money is on… More
Pitching Woo
So M19 MEDIA is pitching a premier client in Wilmington that is, in our opinion, struggling with a timeless dilemma facing small businesses all over: price vs. value. A lot of small business owners are not familiar with the web and its capacity to drive business and build brands. They consequently go with the lowest… More
