Tag Archives: wilmington

Location marketing on location (Me gusta “lo-sos”)

Posted on August 9, 2011 by Franklin Parrish

One of my favorite neighborhood restaurants is taking advantage of location marketing. For those of you that don’t know, location marketing takes advantage of smart phones equipped with GPS. On location-based social sites, also known as “lo-so”s, like Facebook, Yelp! … Continue reading →

Posted in Discoveries, Getting Social, Marketing Techniques | Tagged , , , , , , , , | 1 Comment

Shock and aww

Posted on May 18, 2011 by Franklin Parrish

So I was engaged in a conversation earlier today about User Experience, UX for short. This, along with User Interface (UI) design, are the hot button topics of web design now. Suddenly, companies care about their users now that the … Continue reading →

Posted in Brand Development, Marketing Techniques, User Experience Design | Tagged , , , , , , , , , , , | 3 Comments

rose

Posted on April 20, 2011 by Franklin Parrish

You know, we humans have a peculiar habit: we like to name things. They give us a sense of order in a chaotic world. Look at the title of this post…it brings an image to mind. A smell. A memory. … Continue reading →

Posted in Brand Development, Client Relations, Projects | Tagged , , , , , | 2 Comments

Introducing MOAT

Posted on April 18, 2011 by Franklin Parrish

Earlier I posted an entry extolling the virtues of Facebook advertising. I spoke about how even though my CTR was pretty low (now that I read the linked article below, I realize it wasn’t so bad), but that I had … Continue reading →

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The most important conversation you’ll ever have

Posted on April 15, 2011 by Franklin Parrish

Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it … Continue reading →

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I couldn’t have done it without you

Posted on April 12, 2011 by Franklin Parrish

I am addicted to Facebook. Twitter, not so much, in that the opportunities for feedback are limited and a tweet is just that-a short little burst that gets lost in the cacophony of other tweets. I like having followers, no … Continue reading →

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Pitching Woo

Posted on April 12, 2011 by Franklin Parrish

So M19 MEDIA is pitching a premier client in Wilmington that is, in our opinion, struggling with a timeless dilemma facing small businesses all over: price vs. value. A lot of small business owners are not familiar with the web … Continue reading →

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