Tag Archives: users
Understanding culture
Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate.
Why should you care? Because how people handle conflict is direct representation of their values. You cannot reach an audience unless you understand, appreciate and share their values. There’s a shameless plug for the book in the article. I got it, and it is fascinating. A quick review to follow.
no way out, or, is the juice worth the squeeze?
Wow. A year can fly if you’re not paying attention. That’s how long it’s been since my last post. Lots has happened in the interim, a new job that brought me back to my home state of Virginia, lots to learn, new people, new processes, etc, but that’s another post entirely. So I was re-reading… More
speak the language
About a year ago, I accepted a Creative Director position at Capital One. Yes, I went to work for the “What’s in your wallet?” guys. I love it. Good people, challenging work. One of the headwinds (Capital One term; I’ll be noting them throughout this post) to getting the hang of things there is the… More
Shock and aww
So I was engaged in a conversation earlier today about User Experience, UX for short. This, along with User Interface (UI) design, are the hot button topics of web design now. Suddenly, companies care about their users now that the web has evolved and flattened so that users have a say in how they interact… More
be brief, be bright, be gone
Check out this article on the length of emails: (It’ll open in a new window) I check most of my emails to get information about the state of the medium. I have found that emails are getting longer and longer and LONGER. They present so much material that my eyes glaze by the first scroll.… More
