Tag Archives: logo design

It’s a knockout

Posted on May 16, 2011 by Franklin Parrish

An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to … Continue reading →

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I’m in the mood (board)

Posted on May 14, 2011 by Franklin Parrish

Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design … Continue reading →

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new logo

Posted on April 27, 2011 by Franklin Parrish

Heya guys! Here’s a logo that was just approved for a massage therapist client. In my research, I found lots of massage logos to be a little on the heavy side. This logo is meant to convey health, cleanliness and … Continue reading →

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My worst nightmare

Posted on April 24, 2011 by Franklin Parrish

This Romney logo is weak and not just because it looks like another logo. It feels forced and contrived. Not a great brand for someone whose business it is to connect with people. The story though, is how closely it … Continue reading →

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The most important conversation you’ll ever have

Posted on April 15, 2011 by Franklin Parrish

Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it … Continue reading →

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