Tag Archives: logo design
It’s a knockout
An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to the environment where the logo will be placed or the costs associated with printing in more than one color.
Following is a great example of the knockout version in use. The clients are Pennington Dental Associates in New Jersey. Here is their logo in full color:
Note that it looks great on a white or light colored background. Sometimes, that is not always possible.
Here is their logo as a knockout:
As part of the logo design process, consider how and where your/your client’s logo will possibly appear and prepare versions for those scenarios.
The folks at Pennington are still very happy with their logo and shared that photo with me. One of the reasons for that happiness is that their logo can go where they need it to. Something to, er, chew on.
I’m in the mood (board)
Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design project. I’ve made a decision: mood boards are essential steps in the creative process. One… More
new logo
Heya guys! Here’s a logo that was just approved for a massage therapist client. In my research, I found lots of massage logos to be a little on the heavy side. This logo is meant to convey health, cleanliness and serenity. Tell us what you think.
My worst nightmare
This Romney logo is weak and not just because it looks like another logo. It feels forced and contrived. Not a great brand for someone whose business it is to connect with people. The story though, is how closely it resembles another logo in an unrelated industry. There is nothing worse in my humble opinion… More
The most important conversation you’ll ever have
Sitting here late at night working on a name for a new product for a small business client, which got me to thinking about the meeting that led to this late night activity… I call it the kickoff and it is the most important meeting I have with a client. Just like in football, the… More
