Tag Archives: facebook

adventures in facebook microtargeting pt.2 (UPDATE)

Posted on August 18, 2011 by Franklin Parrish

So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying … Continue reading →

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Location marketing on location (Me gusta “lo-sos”)

Posted on August 9, 2011 by Franklin Parrish

One of my favorite neighborhood restaurants is taking advantage of location marketing. For those of you that don’t know, location marketing takes advantage of smart phones equipped with GPS. On location-based social sites, also known as “lo-so”s, like Facebook, Yelp! … Continue reading →

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Facebook microtargeting

Posted on August 7, 2011 by Franklin Parrish

One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the … Continue reading →

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image vs. icon pt.2

Posted on July 14, 2011 by Franklin Parrish

Starting up a new Facebook campaign for an author client of mine. Going to go for round two of the image vs. icon theory that I have developed for Facebook ads. If you missed my first posting, I hypothesized that … Continue reading →

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fan me

Posted on June 12, 2011 by Franklin Parrish

At the beginning of the month, I decided to add to the M19 MEDIA fan base with a Facebook ad and get some valuable multi-variate testing in. Of course, this isn’t my first time at the Facebook rodeo (see I … Continue reading →

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I couldn’t have done it without you

Posted on April 12, 2011 by Franklin Parrish

I am addicted to Facebook. Twitter, not so much, in that the opportunities for feedback are limited and a tweet is just that-a short little burst that gets lost in the cacophony of other tweets. I like having followers, no … Continue reading →

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