So it’s been a while since I’ve posted something here and I guess with the job and everything that took to get acclimated there and with being back in DC, there just wasn’t a lot of time to get things into a post. I think I was also suffering from I’ve-Been-Away-For-A-While Syndrome, where I thought that I had to come up with something SPECTACULAR in order to announce my return. Well, I ran across a video that turned that on its head. Take a look. I’m going to try to put this into practice. H/T Fast Company
Years ago, when the web was relatively young, I remember business owners asking me to build them a website with the rationale that “they just needed one.” There was no more discussion than that. Me, being young and hungry, built them a site that, for the time and my skill level, looked great. But then… More
So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying an average of $.50 per click. So let me give you a little more background:… More
One of my favorite neighborhood restaurants is taking advantage of location marketing. For those of you that don’t know, location marketing takes advantage of smart phones equipped with GPS. On location-based social sites, also known as “lo-so”s, like Facebook, Yelp! and Loopt, a user can “check in” to establishments near him/her and the savvy business… More
One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the more specific and compelling the marketing message can be. The practice of delivering messages to… More
I am addicted to Facebook. Twitter, not so much, in that the opportunities for feedback are limited and a tweet is just that-a short little burst that gets lost in the cacophony of other tweets. I like having followers, no doubt about that, but I think that in the social sphere, my money is on… More