Case Study: Maryland Family Dental

Overview
Maryland Family Dental was created from a failed practice in Aberdeen, Maryland. The new owners sought new visual
representation and marketing to bring patients from the old practice into the new.
Strategy
Separate Maryland Family Dental from the old practice and position it as a boutique dental practice to attract new high-end
patients.
Execution
A spa-like, luxury brand was created that emphasized service and was a marked departure from the old brand. A bright,
clean, uncluttered web site was created to complement the new identity. Direct mail promotional cards were designed to
encourage disengaged patients to return.