Tag Archives: web ads

Son of MOAT

So I promised that I would follow up with you about MOAT. Here’s the drill: I had a nice conversation with one of the founders of MOAT, Anthony (“Ant”) Taylor. He agrees wholeheartedly that measuring engagement is the emerging model … Continue reading

Posted in Brand Development, Discoveries, Marketing Techniques, Updates and Snippets | Tagged , , , , , | 4 Comments

Introducing MOAT

Earlier I posted an entry extolling the virtues of Facebook advertising. I spoke about how even though my CTR was pretty low (now that I read the linked article below, I realize it wasn’t so bad), but that I had … Continue reading

Posted in Updates and Snippets | Tagged , , , , | Comments Off