Comcast Direct Response Television is here
It’s about Comcast Direct Response TV. Direct Response TV allows the viewer to use their remote control to interact with or take an action suggested by the content and I just saw a DRTV ad for the Ford Focus this evening. DRTV is in the Philly/Wilmington media market! I am familiar with this concept, but was not aware that it was available here yet.
The implications are profound and the possibilities are nearly endless for fundraising, political contributions, polling, direct sales, you name it. I’ll be in touch with my Comcast media guy to see how my small business clients can take advantage of this. Stay tuned!
If anyone has seen an ad like this, please comment. I would love to hear your feedback.
