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A little something about color

I haven’t written anything here yet about color, but this is a fascinating article about how men and women perceive color. It’s definitely something to consider when coming up with your creative or brand strategy.

The one revelation that this study made was that 26% of all respondents stated that orange was a “cheap” color. I have a very different opinion, but hey, they did the study. Looks like yellow took a hit, too.

Orange described as a "cheap" color