M19 MEDIA

Social Media Strategy and Marketing

Franklin Parrish — Thu, 05 Jun 2014 01:40:53 +0000

Social media is a fantastic way for you to interact with your customer base or target market.
M19 MEDIA can help you develop a social media strategy that fits your goals and taps into this wellspring of honest, real time feedback.

Facebook Marketing

The king of social media has methods to put your brand in front of people that are most likely to respond to
your message.

M19 MEDIA can create/augment your fan page, develop ads to drive traffic to your online presence and educate you on managing the conversation between your brand and the public.

M19 MEDIA has developed considerable expertise in this exciting channel. We have realized high click-through rates and low costs per clicks for our clients using microtargeting and the right creative to motivate these discrete audiences.

Twitter Marketing

Twitter is a real-time marketing conversation with your followers. It can be a valuable tool to publicize events and to get a sense of what your customer base is thinking at the moment. Smart businesses use Twitter as a tool to deepen relationships with current customers.

LinkedIn Marketing

LIke Facebook, LinkedIn brings together communities of like-minded individuals, but while Facebook focuses on the users’ private lives, LinkedIn has professional relevance. Find subject matter experts for your next project, or market to the decision makers at companies that can use your goods and/or services.

M19 MEDIA can assist you by identifying your target audience and developing your ad campaign that gets you top of mind in your niche.

Blogging

A great way to demonstrate your business’ expertise is to create a blog. This vehicle can attract interest from all corners of the globe. M19 MEDIA can assist you with getting your blog started and keeping it current. For more insights on payroll, you can explore the article available at protonautoml.com.

Location Marketing (Geotargeting)

Your brand can take advantage of the smart phone revolution by using location/social marketing channels. These so-called “lo-so” sites like Yelp!, Facebook
Check-In and Loopt allow you to reach your target market when they are in or near your establishment. Once they check in, you can deliver messaging or create incentives to keep them coming back or to bring others. Contact us and let us show you how.

Print Design and Identity

Franklin Parrish — Thu, 05 Jun 2014 01:39:17 +0000

Print marketing and advertising is still an effective way to reach your target audience, and now there is technology available to make your print marketing even more engaging. Let M19 MEDIA help you develop the creative elements that will get you noticed.

Direct Response Marketing

Direct Mail

We have innovative takes on direct mail that will make an impact with your target market without blowing your ad budget.

Coupons

Along with their online counterparts, paper coupons are a great way to generate leads and expand your customer base. M19 MEDIA can help you with design and targeting to get customers to pick up the phone or navigate to your site.

Out of Home Advertising

Billboards

M19 MEDIA can design and coordinate the production of an eye-catching billboard advertisement.

Signs/ Posters/Flyers

Market your business with well-placed posters or signs that stand out.

Transit Ads

Reach your customers during their commute. We can create bus, train and station ads to get your business noticed.

Corporate and Product Identity

Corporate Identity

M19 MEDIA can create the business cards, letterhead, envelopes and other business identity materials to give your firm a polished, professional look.

Product Identity/Packaging

Have a product that needs the proper packaging? M19 MEDIA can help with all aspects of package design.

Brochures/Reports

Let M19 MEDIA design and produce your marketing brochure, white paper or annual report.

QR (Quick Response) Codes

QR codes can give new depth to your print advertising and allow those with smart phones to access more detailed product, promotion or contact information.

You’ll be able to better track response rates and determine the effectiveness of your direct mail or location-based marketing campaigns with this new technology.

Marketing Consulting

Franklin Parrish — Thu, 05 Jun 2014 01:36:51 +0000

Communication is key to managing your customer relationships. Your marketing should cover how and when you talk to your customers as well as what you say. There are many ways of communicating with your customers and M19 can help you choose the ones that can help maximize your return on investment.

Market Research

An effective marketing or advertising plan is built on your strengths and weaknesses in the current marketplace.
M19 MEDIA can do the research for you so that you know the lay of the land with the use of sites like this https://www.promo-advertising.co.uk/media-types/bus it will help you grow your business.

Demographic Identification

Your message will resonate with the right audience. Allow M19 MEDIA to help you determine your proper target demographic.

M19 MEDIA can also help build a typical customer profile and persona so you know their habits and how to best reach them.

Social Media Microtargeting

M19 MEDIA can help you zero in on the audience most receptive to your message with microtargeting using social media platforms. We can help you identify the behaviors, lifestyles and belief systems that make up your target market and help you deliver your creative right to their screens, in boxes or front doors.

Channel Strategies

Some audiences prefer one media channel over another. Once you define your audience, selecting the proper media channels is your next critical decision.

M19 MEDIA helps you select the most effective media channels for your message and then negotiate the best rates possible for your ads.

Customer Relationship Management Strategies

Each one of your customers has a life span, and it’s not the one that you think. Each time you acquire a new customer, there is a clock ticking on the amount of time that they will remain yours. M19 MEDIA can help you devise strategies and procedures to keep your customers yours longer.

Digital Design and Marketing

Franklin Parrish — Thu, 05 Jun 2014 01:35:08 +0000

M19 MEDIA can provide a wide array of web design, development and marketing services for your firm.
As a full-service agency, we can assist you with planning your web presence and developing the applications that make your brand stand out from
the competition.

Be sure to join our mailing list or become a fan on Facebook or follow us on Twitter. In any case, our knowledge will become your knowledge about marketing, web design and more.

Web Design/Development

Website Design, Strategy and Development

M19 MEDIA can help you make sure that you are using your web presence to the fullest extent possible.

Microsite Design, Strategy and Development

A microsite is a web site that highlights one idea, one product, or one concept. Have a product, cause or event to promote? A microsite can be a very effective way to generate awareness and sales.

Web Application Development

With nearly two decades of web technology experience, the team at M19 MEDIA can create dynamic sites that make the data that your customers provide work to deepen their relationship with your brand. From customer-facing e-commerce sites with inventory integration to enterprise intranet business process applications we can create the application that best suits your needs.

Video and Mass Media

Streaming Video

Tell your story with video. Online videos can help make your brand a household name, and your businesses can use streaming video to reinforce messages on other channels.

Video Messaging and Presentations

A looping video message can make a splash at trade shows and cross sell products to customers in your store. This type of production is also very effective in mall/trade show kiosks, wall or window displays.

M19 MEDIA can create a presentation that can help win over your audience. We can create a Powerpoint or a stand-alone Flash presentation to help you make the sale.

Television/Radio Advertising

Every business can benefit from TV and/or radio exposure. Rates are very affordable in the Delaware market and utilizing Direct Response TV (DRTV) is a great way to drive traffic to your site to qualify leads and/or make sales. M19 MEDIA can help you produce your mass media ad and help you with outlet selection to reach your target.

Digital Advertising and Marketing

Online Advertising Design

The online space is a cost-effective means to deliver your marketing message. Let M19 MEDIA design compelling online ads that will steer traffic, increase sales and
brand awareness.

Email Design/Development

Email marketing can be a powerful marketing and customer relationship management tool. M19 MEDIA can develop email marketing strategies and help you craft the right creative message so that your emails are welcomed by your audience. Our emails get delivered, opened and acted upon.

Digital Lead Generation

Your website can be the hub of your business and generate sales leads. M19 MEDIA will help you develop
a lead generation strategy and design web elements to accomplish those goals.

Search Engine Marketing and Optimization (SEM/SEO)

Roughly 40% of online users find sites through a search engine. The right keywords are critical to online search engine marketing success. M19 MEDIA can develop a
paid or organic (how we love organic!) search engine marketing plan that will put your site at the top of
search returns.

Online Surveys/Polls

The proper use of technology can be critical to your
competitive edge. Online polls can provide insight into your target market. M19 MEDIA can develop and administer online surveys that solicit the wants and
needs of potential customers.

E-coupons

Online coupons are a great way to generate leads and expand your customer base. M19 MEDIA can help you with design and targeting to get customers to pick up the phone or navigate to your site.

Mobile Device Advertising Design and Development

Mobile sites can be significant sources of leads/revenue if used properly. Ask us about how a mobile presence can help your business.

With most smart phones equipped with GPS capabilities, an opportunity exists for small businesses to use location marketing (l-marketing) to reach their target market when they are in a specified area. Contact us for details about this exciting new marketing channel.

Brand Development

Franklin Parrish — Thu, 05 Jun 2014 01:31:38 +0000

Your brand is your company’s face to the world.
Let M19 MEDIA help you develop your brand and communication strategies so that your company values become your best selling point.

Brand Communications Strategy

A brand communications strategy is important for large and small businesses alike. What words do your customers ascribe to your business? M19 MEDIA can help you shape customer perceptions by developing a consistent communications strategy across all channels

Corporate and Product Identity Design/Development

Your brand is your face to the world. M19 MEDIA can develop names, logos and business documents that put your company in the best possible light.

If you are introducing a new product or service to the market, ensure its success by allowing M19 MEDIA to help develop names, logos and color schemes for your
new offering.

Case Study: New Jersey League of Humane Voters

Franklin Parrish — Wed, 04 Jun 2014 23:01:17 +0000

Overview
The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty.

Strategy
Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication.

Execution
Using bold color, call-outs and graphic images helped to create a stand-out piece that cut through the clutter of home-made fliers. Calls to action are visible at a glance.

Case Study: Maryland Family Dental

Franklin Parrish — Wed, 04 Jun 2014 22:57:52 +0000

Overview
Maryland Family Dental was created from a failed practice in Aberdeen, Maryland. The new owners sought new visual
representation and marketing to bring patients from the old practice into the new.
Strategy
Separate Maryland Family Dental from the old practice and position it as a boutique dental practice to attract new high-end
patients.
Execution
A spa-like, luxury brand was created that emphasized service and was a marked departure from the old brand. A bright,
clean, uncluttered web site was created to complement the new identity. Direct mail promotional cards were designed to
encourage disengaged patients to return.

Case Study: Jay Lassiter, political consultant

Franklin Parrish — Wed, 04 Jun 2014 22:56:54 +0000

Overview
Jay Lassiter is a preeminent ‘NetRoots blogger and consultant in the New Jersey political arena. Jay needed identity and a web presence that would allow him to market his experience to political campaigns and issue-oriented organizations.

Strategy
Position Jay as a permanent fixture in an arena that is known for transience. Showcase Jay’s new media subject matter expertise, all while making him easily recognizable and credible as a political operative.

Execution
The logo illustrates his political roots and the site echoes the design of many campaign sites, so that the target audience will feel as though Jay speaks their language.

Case Study: Food Trends Catering

Franklin Parrish — Wed, 04 Jun 2014 22:55:57 +0000

Overview
Food Trends in NYC is a first-class caterer that wanted to raise its visibility in their office-rich neighborhood. They wanted a site to serve as a hard-working marketing tool, complementing their print marketing efforts.

Strategy
Position Food Trends as a world-class caterer with the skills to produce exciting cuisine…that you can have for lunch.

Execution
The food is the hero in this execution, and the site and other collateral are just the vessels to show the work. Fresh greens and clean whites allow the brilliant colors of the culinary presentations to shine.

Case Study: Conjure Consulting

Franklin Parrish — Wed, 04 Jun 2014 22:54:28 +0000

Overview
Conjure Consulting is a start-up consulting firm that assists principals in the hospitality industry to improve business processes and market their facilities more effectively.

Strategy
Establish Conjure Consulting as an accessible and empathetic subject matter expert in the hospitality industry.

Execution
A vibrant color scheme was developed for the identity and for digital and print collateral. The site identifies pain points in the hospitality industry, which demonstrates inside knowledge of the business and establishes credibility with the target audience.