I am an avid reader of design and advertising books. As geeky as it sounds, I read those types of books as my pleasure reading. I always want to know more about how to excel at my craft. Every so often there comes along a book that completely changes the way that I think about… More
Part of my goings-on about the user experience include knowing your audience and understanding what makes them tick. A huge part of the behavioral information that you can glean about a particular audience segment is culture. I came across an article on Business Insider that represents visually how cultures around the world negotiate. Why should… More
About a year ago, I accepted a Creative Director position at Capital One. Yes, I went to work for the “What’s in your wallet?” guys. I love it. Good people, challenging work. One of the headwinds (Capital One term; I’ll be noting them throughout this post) to getting the hang of things there is the… More
So UX has been coming up in conversation lately as I have been speaking to new and current clients. I’ve talked about managing the user’s expectations, but what about the trust factor? The digital space can be a scary place. Lots of bad people are are sending you emails from Nigeria or Kansas asking for… More
So I was engaged in a conversation earlier today about User Experience, UX for short. This, along with User Interface (UI) design, are the hot button topics of web design now. Suddenly, companies care about their users now that the web has evolved and flattened so that users have a say in how they interact… More
Ever been on a date where the person that you’re with talked only about him/herself? They get boring fast, don’t they? Well, the same can be said for your website. You know that I have nothing but love for my small business clients. They are overachievers. They create something from nothing. They are proud of… More
A lot has been said about User Experience and how critical it is to the success of any web site. I couldn’t agree more. Here is an example of what I mean: I’m in an Asian restaurant for the first time today. I’ve been past it, looked at the menu in the window but never… More