I took a personal day to literally clean out the cobwebs. Spring cleaning! Actually, it was more of a seasonal purge. I got rid of clothing, shoes, papers, boxes; all those things that just weren’t working. I dug around in closets, cabinets, and under even low furniture to rid myself of things that were weighing me down…as usual, it got me to thinking how I could make this a teaching moment about marketing and design.
When was the last time that you checked out your marketing? How long has it been since you produced a new brochure? Edited the content on your website? Changed up the messaging in your emails?
We’re human and we get bored easily. It might be a reason we become obsessed with collecting a lot of stuff. Well, your customers are human, too. If your website hasn’t changed in the last 6 months, it’s time to change it up. If you’re saying the same thing over and over in your email marketing, your audience won’t even open your emails anymore because they already know what you’re going to say.
Keep it fresh to keep their attention. Challenge yourself. Find a new way to interpret your brand or a new way to get their attention. A great way to do all of those things at once is to revisit your website. Is it still working for you? If not, then change it. When you do, you can send an email to your customer base telling them so and voila! You have something new to talk about.
In short, figure out what is working and polish it, what is not working and discard it and you’ll breathe new life into your customer relationships. Good luck and drop us a line if we can be of any help with cutting the wheat from the chaff.