Tag Archives: small business marketing

Conversion rate coolness

As I mentioned in my last blog post, I have been working on building a brand and sales for a client, Cal Smith, who not only is a great client, he is just a fun guy, period. I have been … Continue reading

Posted in Business Development, Getting Social, Marketing Techniques, Updates and Snippets, User Experience Design | Tagged , , , , , , | 3 Comments

adventures in facebook microtargeting pt.2 (UPDATE)

So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying … Continue reading

Posted in Brand Development, Getting Social, Marketing Techniques, Projects, Updates and Snippets | Tagged , , , , , , | Comments Off