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Tag Archives: images

The Most Overused Stock Photo Ever

Have you seen this woman? Chances are you have. Chances are so has everyone else. This is a peril of stock photography to avoid. Take a look at the images on your site. If you see them on another site or on packaging, it’s time to change it out!

image vs. icon pt.2

Starting up a new Facebook campaign for an author client of mine. Going to go for round two of the image vs. icon theory that I have developed for Facebook ads. If you missed my first posting, I hypothesized that icons may do better in attracting attention and boosting CTRs than a traditional image due… More