M19 MEDIA http://www.m19media.com/blog Musings from a small business-focused creative professional Sat, 09 May 2026 14:53:35 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 A little something about color http://www.m19media.com/blog/archives/136?utm_source=rss&utm_medium=rss&utm_campaign=a-little-something-about-color http://www.m19media.com/blog/archives/136#comments Wed, 11 May 2011 06:18:23 +0000 http://www.m19media.com/blog/?p=136 I haven’t written anything here yet about color, but this is a fascinating article about how men and women perceive color. It’s definitely something to consider when coming up with your creative or brand strategy.

The one revelation that this study made was that 26% of all respondents stated that orange was a “cheap” color. I have a very different opinion, but hey, they did the study. Looks like yellow took a hit, too.

Orange described as a "cheap" color

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