Tag Archives: facebook ads

adventures in facebook microtargeting pt.2 (UPDATE)

So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying … Continue reading

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Facebook microtargeting

One of the goals of marketers is to create a message that the viewer believes is meant solely for him/her. Considerable time, money and effort is spent developing the right message for the right audience. The smaller the audience, the … Continue reading

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fan me

At the beginning of the month, I decided to add to the M19 MEDIA fan base with a Facebook ad and get some valuable multi-variate testing in. Of course, this isn’t my first time at the Facebook rodeo (see I … Continue reading

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