Tag Archives: color theory

a UX anatomy of evil

Posted on May 24, 2011 by Franklin Parrish

Here is an example of great user-centric design. I saw this commercial for Money Mutual, a non-bank lending institution (they make Wall Street look like choirboys) with a very official-sounding name and an oddly familiar logo. Here is a screen … Continue reading →

Posted in Discoveries, Marketing Techniques, Updates and Snippets, User Experience Design | Tagged , , , , , , , , | 1 Comment

A little something about color

Posted on May 11, 2011 by Franklin Parrish

I haven’t written anything here yet about color, but this is a fascinating article about how men and women perceive color. It’s definitely something to consider when coming up with your creative or brand strategy. The one revelation that this … Continue reading →

Posted in Discoveries, Marketing Techniques, Updates and Snippets | Tagged , , , , | 3 Comments