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	<title>M19 MEDIA</title>
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	<description>Musings from a small business-focused creative professional</description>
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		<title>(free) information is power 2</title>
		<link>http://www.m19media.com/blog/archives/387?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=free-information-is-power-2</link>
		<comments>http://www.m19media.com/blog/archives/387#comments</comments>
		<pubDate>Thu, 16 Feb 2012 20:02:46 +0000</pubDate>
		<dc:creator><![CDATA[Franklin Parrish]]></dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Relations]]></category>
		<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[client relations]]></category>
		<category><![CDATA[cold call]]></category>
		<category><![CDATA[delaware]]></category>
		<category><![CDATA[new client]]></category>
		<category><![CDATA[small business]]></category>

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		<description><![CDATA[Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance  for $1000 per year. That&#8217;s a very low number, and I told them so. But instead of telling them to get lost, here&#8217;s what I did. I gave [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Responded to an email that came through the site last week (I know, that was a little too long to wait) and a request for marketing assistance  for $1000 <strong>per year</strong>. That&#8217;s a very low number, and I told them so. But instead of telling them to get lost, here&#8217;s what I did. I gave them advice. I gave them 4 ideas to market themselves on a very limited budget, most of it social media-related and audience outreach.</p>
<p><strong>Here&#8217;s what it did:</strong></p>
<ul>
<li>Established me as a subject matter expert</li>
<li>Demonstrated that I&#8217;m interested in their success, regardless of their budget</li>
<li>Indicated that I have more tricks up my sleeve</li>
</ul>
<p>Sometimes giving information away is a great way to build trust and perhaps a client. I left the door open to them to work together if their budget permitted. I&#8217;ll keep you posted on their response.</p>
<p>&nbsp;</p>
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