Tag Archives: brand development

Brand Culture: Creating a community around your small business brand…a primer

Posted on August 9, 2012 by Franklin Parrish

Years ago, when the web was relatively young, I remember business owners asking me to build them a website with the rationale that “they just needed one.” There was no more discussion than that. Me, being young and hungry, built … Continue reading →

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(free) information is power

Posted on September 9, 2011 by Franklin Parrish

I had a prospective client meeting yesterday; delightful, thoughtful people who are trying to make the world a better place. They came recommended through a mutual friend and I met them for Iced Tea and nibbles at  Lucky’s Coffee Shop. … Continue reading →

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Help me help you

Posted on July 14, 2011 by Franklin Parrish

I had a fascinating kick-off conversation with a new client today, Jim Israel formerly of Culinary Concepts in Philadelphia, PA. He is starting a new consulting company aimed at the hospitality industry. Usually, my clients struggle with their identities, their … Continue reading →

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Shock and aww

Posted on May 18, 2011 by Franklin Parrish

So I was engaged in a conversation earlier today about User Experience, UX for short. This, along with User Interface (UI) design, are the hot button topics of web design now. Suddenly, companies care about their users now that the … Continue reading →

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It’s a knockout

Posted on May 16, 2011 by Franklin Parrish

An often overlooked logo design element is the knockout version. The knockout is the version of the logo that would appear on a dark background. There are many times when a logo cannot be reproduced in full color due to … Continue reading →

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I’m in the mood (board)

Posted on May 14, 2011 by Franklin Parrish

Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design … Continue reading →

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A little something about color

Posted on May 11, 2011 by Franklin Parrish

I haven’t written anything here yet about color, but this is a fascinating article about how men and women perceive color. It’s definitely something to consider when coming up with your creative or brand strategy. The one revelation that this … Continue reading →

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new logo

Posted on April 27, 2011 by Franklin Parrish

Heya guys! Here’s a logo that was just approved for a massage therapist client. In my research, I found lots of massage logos to be a little on the heavy side. This logo is meant to convey health, cleanliness and … Continue reading →

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say it straight

Posted on April 25, 2011 by Franklin Parrish

You  know, in a world full  of catch phrases and oh-so clever wordplay, sometimes it’s awesome just to see something plain-spoken and well, obvious. Try it out sometime. Just say what you want the user/viewer/reader to know about your business … Continue reading →

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