Category Archives: Updates and Snippets
fan me
At the beginning of the month, I decided to add to the M19 MEDIA fan base with a Facebook ad and get some valuable multi-variate testing in. Of course, this isn’t my first time at the Facebook rodeo (see I Couldn’t Have Done it Without You), but I wanted to test a theory as well:… More
hip to be square
Friday I received my Square credit card reader in the mail. It’s fantastic. And for small businesses, it is a must. For a long time I didn’t accept credit cards because merchant accounts were too much of a hassle. Then PayPal came along and I was able to accept credit card payments via the web.… More
Delaware Welcome Center QR Code
QR code in the wild! I snapped this at the Sunoco station at the Delaware Welcome Center on I-95.
make sure they are the RIGHT thousand words
I recently came across an RSS feed about do-s and don’t-s of web site design and one of the points that they made was that the ornamental design element and irrelevant stock image actually detracts from the user experience. I couldn’t agree more, with the operative word being irrelevant. I have many small business clients… More
a UX anatomy of evil
Here is an example of great user-centric design. I saw this commercial for Money Mutual, a non-bank lending institution (they make Wall Street look like choirboys) with a very official-sounding name and an oddly familiar logo. Here is a screen shot from their website: Yes, that’s Montel Williams. I’ll save him for another post. Right… More
I’m in the mood (board)
Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design project. I’ve made a decision: mood boards are essential steps in the creative process. One… More
A little something about color
I haven’t written anything here yet about color, but this is a fascinating article about how men and women perceive color. It’s definitely something to consider when coming up with your creative or brand strategy. The one revelation that this study made was that 26% of all respondents stated that orange was a “cheap” color.… More
QR Codes: a powerful communications tool for small businesses
So here is an article about a big brand, Glamour magazine, using QR codes to allow users to “like” the Facebook pages of their advertisers. Seems really cool and breathes new life into an “old” medium. The QR code contains information or can direct you to a web page, say Facebook, to get more information.… More
Son of MOAT
So I promised that I would follow up with you about MOAT. Here’s the drill: I had a nice conversation with one of the founders of MOAT, Anthony (“Ant”) Taylor. He agrees wholeheartedly that measuring engagement is the emerging model in online marketing metrics. Further, he agreed that this kind of measurement establishes new value… More
