Category Archives: Updates and Snippets
The Most Overused Stock Photo Ever
Have you seen this woman? Chances are you have. Chances are so has everyone else. This is a peril of stock photography to avoid. Take a look at the images on your site. If you see them on another site or on packaging, it’s time to change it out!
No inside jokes
So UX has been coming up in conversation lately as I have been speaking to new and current clients. I’ve talked about managing the user’s expectations, but what about the trust factor? The digital space can be a scary place. Lots of bad people are are sending you emails from Nigeria or Kansas asking for… More
Get your foot in the door: creating compelling email subject lines
Coming up for air from a busy stretch and thought that I would cover a marketing channel that benefits small businesses: email marketing. Unless you have been under a Martian rock for the past 20 years, you have received quite a bit of email in your inbox. Have you thought about what gets you to… More
(free) information is power
I had a prospective client meeting yesterday; delightful, thoughtful people who are trying to make the world a better place. They came recommended through a mutual friend and I met them for Iced Tea and nibbles at Lucky’s Coffee Shop. I’m deliberately keeping the details vague, because this post is about information and how to… More
The case for quality
A former Wilmington University student of mine approached me with a problem. He didn’t feel as though he was getting the proper rates for his freelance work. He has found himself taking jobs that pay very little and reward him even less professionally. He wrote me asking for my advice. This has been an issue… More
courtin’ and marryin’: thoughts on customer relationship management strategy
So as I am developing email marketing templates for a client, I thought it would be a good time to drop a post about customer relationship management or CRM. Many big brands pay very close attention to their relationships and are always looking for ways to strengthen them. I have found that many small businesses… More
Conversion rate coolness
As I mentioned in my last blog post, I have been working on building a brand and sales for a client, Cal Smith, who not only is a great client, he is just a fun guy, period. I have been working with him very closely and educating him on how marketing works, especially in the… More
adventures in facebook microtargeting pt.2 (UPDATE)
So the Facebook microtargeting campaign has been going on for a couple of weeks now and I have to say that it is a resounding success. The CTRs are hovering around .25% (I know, right?) and my client is paying an average of $.50 per click. So let me give you a little more background:… More
Branded QR Codes in action
While they might not be a new phenomenon as digital phenomena go, QR codes are certainly making an impact with small business. Jim Israel’s Conjure Consulting, a client of mine, is using QR codes to great effect. We created a generic branded QR code that will take the mobile user to a special landing directory… More
Groupon for the creatives
So, normally, this blog is aimed at the small business owner looking for marketing advice and enough design skill to make good choices when engaging a design professional. This post is not for you. This is for my brothers and sisters in the creative field. If you’ve hung your own shingle or part of a… More
