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Category Archives: Updates and Snippets
Groupon for the creatives
So, normally, this blog is aimed at the small business owner looking for marketing advice and enough design skill to make good choices when engaging a design professional. This post is not for you. This is for my brothers and … Continue reading
fan me
At the beginning of the month, I decided to add to the M19 MEDIA fan base with a Facebook ad and get some valuable multi-variate testing in. Of course, this isn’t my first time at the Facebook rodeo (see I … Continue reading
Posted in Brand Development, Getting Social, Marketing Techniques, Projects, Updates and Snippets
Tagged CTR, delaware, facebook, facebook ads, marketing, small business, social media, web marketing
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hip to be square
Friday I received my Square credit card reader in the mail. It’s fantastic. And for small businesses, it is a must. For a long time I didn’t accept credit cards because merchant accounts were too much of a hassle. Then … Continue reading
Posted in Business Development, Discoveries, Updates and Snippets
Tagged apps, credit card payment, delaware, iPad, iPhone, new gadgets, sales, small business, Square
2 Comments
Delaware Welcome Center QR Code
QR code in the wild! I snapped this at the Sunoco station at the Delaware Welcome Center on I-95.
make sure they are the RIGHT thousand words
I recently came across an RSS feed about do-s and don’t-s of web site design and one of the points that they made was that the ornamental design element and irrelevant stock image actually detracts from the user experience. I … Continue reading
Posted in Projects, Updates and Snippets, User Experience Design
Tagged istockphoto.com, print design, small business, stock photography, thoughtequity.com, user experience design, veer.com, web design
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a UX anatomy of evil
Here is an example of great user-centric design. I saw this commercial for Money Mutual, a non-bank lending institution (they make Wall Street look like choirboys) with a very official-sounding name and an oddly familiar logo. Here is a screen … Continue reading
I’m in the mood (board)
Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design … Continue reading
Posted in Brand Development, Client Relations, Discoveries, Projects, Updates and Snippets
Tagged brand development, creative brief, delaware, logo design, mood borad, project management, small business, web design, web marketing
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A little something about color
I haven’t written anything here yet about color, but this is a fascinating article about how men and women perceive color. It’s definitely something to consider when coming up with your creative or brand strategy. The one revelation that this … Continue reading
Posted in Discoveries, Marketing Techniques, Updates and Snippets
Tagged brand development, color theory, delaware, gender, marketing
3 Comments
QR Codes: a powerful communications tool for small businesses
So here is an article about a big brand, Glamour magazine, using QR codes to allow users to “like” the Facebook pages of their advertisers. Seems really cool and breathes new life into an “old” medium. The QR code contains … Continue reading
Posted in Discoveries, Getting Social, Marketing Techniques, Projects, Updates and Snippets
Tagged delaware, marketing, multi-channel marketing, QR codes, small business, social media
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