Category Archives: Updates and Snippets

Thoughts about design, development and marketing

Groupon for the creatives

Posted on July 26, 2011 by Franklin Parrish

So, normally, this blog is aimed at the small business owner looking for marketing advice and enough design skill to make good choices when engaging a design professional. This post is not for you. This is for my brothers and … Continue reading →

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image vs. icon pt.2

Posted on July 14, 2011 by Franklin Parrish

Starting up a new Facebook campaign for an author client of mine. Going to go for round two of the image vs. icon theory that I have developed for Facebook ads. If you missed my first posting, I hypothesized that … Continue reading →

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fan me

Posted on June 12, 2011 by Franklin Parrish

At the beginning of the month, I decided to add to the M19 MEDIA fan base with a Facebook ad and get some valuable multi-variate testing in. Of course, this isn’t my first time at the Facebook rodeo (see I … Continue reading →

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hip to be square

Posted on June 12, 2011 by Franklin Parrish

Friday I received my Square credit card reader in the mail. It’s fantastic. And for small businesses, it is a must. For a long time I didn’t accept credit cards because merchant accounts were too much of a hassle. Then … Continue reading →

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Delaware Welcome Center QR Code

Posted on May 27, 2011 by Franklin Parrish

QR code in the wild! I snapped this at the Sunoco station at the Delaware Welcome Center on I-95.

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make sure they are the RIGHT thousand words

Posted on May 26, 2011 by Franklin Parrish

I recently came across an RSS feed about do-s and don’t-s of web site design and one of the points that they made was that the ornamental design element and irrelevant stock image actually detracts from the user experience. I … Continue reading →

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a UX anatomy of evil

Posted on May 24, 2011 by Franklin Parrish

Here is an example of great user-centric design. I saw this commercial for Money Mutual, a non-bank lending institution (they make Wall Street look like choirboys) with a very official-sounding name and an oddly familiar logo. Here is a screen … Continue reading →

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I’m in the mood (board)

Posted on May 14, 2011 by Franklin Parrish

Recently I asked my peers on LinkedIn.com about their opinion on the use of mood boards. There was a mixed response. Some were fully in support, others thought that it was an unnecessary step in the development of a design … Continue reading →

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A little something about color

Posted on May 11, 2011 by Franklin Parrish

I haven’t written anything here yet about color, but this is a fascinating article about how men and women perceive color. It’s definitely something to consider when coming up with your creative or brand strategy. The one revelation that this … Continue reading →

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QR Codes: a powerful communications tool for small businesses

Posted on May 2, 2011 by Franklin Parrish

So here is an article about a big brand, Glamour magazine, using QR codes to allow users to “like” the Facebook pages of their advertisers. Seems really cool and breathes new life into an “old” medium. The QR code contains … Continue reading →

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