Overview
The League of Humane Voters is a political lobbying organization that seeks to enact legislation that protects animal rights and oppose laws that promote animal cruelty.

Strategy
Design marketing pieces that catch the eye of legislators and establish The League’s credibility through solid design to indicate their organization and dedication.

Execution
Using bold color, call-outs and graphic images helped to create a stand-out piece that cut through the clutter of home-made fliers. Calls to action are visible at a glance.

Overview
Maryland Family Dental was created from a failed practice in Aberdeen, Maryland. The new owners sought new visual
representation and marketing to bring patients from the old practice into the new.
Strategy
Separate Maryland Family Dental from the old practice and position it as a boutique dental practice to attract new high-end
patients.
Execution
A spa-like, luxury brand was created that emphasized service and was a marked departure from the old brand. A bright,
clean, uncluttered web site was created to complement the new identity. Direct mail promotional cards were designed to
encourage disengaged patients to return.

Overview
Jay Lassiter is a preeminent ‘NetRoots blogger and consultant in the New Jersey political arena. Jay needed identity and a web presence that would allow him to market his experience to political campaigns and issue-oriented organizations.

Strategy
Position Jay as a permanent fixture in an arena that is known for transience. Showcase Jay’s new media subject matter expertise, all while making him easily recognizable and credible as a political operative.

Execution
The logo illustrates his political roots and the site echoes the design of many campaign sites, so that the target audience will feel as though Jay speaks their language.

Overview
Food Trends in NYC is a first-class caterer that wanted to raise its visibility in their office-rich neighborhood. They wanted a site to serve as a hard-working marketing tool, complementing their print marketing efforts.

Strategy
Position Food Trends as a world-class caterer with the skills to produce exciting cuisine…that you can have for lunch.

Execution
The food is the hero in this execution, and the site and other collateral are just the vessels to show the work. Fresh greens and clean whites allow the brilliant colors of the culinary presentations to shine.

Overview
Conjure Consulting is a start-up consulting firm that assists principals in the hospitality industry to improve business processes and market their facilities more effectively.

Strategy
Establish Conjure Consulting as an accessible and empathetic subject matter expert in the hospitality industry.

Execution
A vibrant color scheme was developed for the identity and for digital and print collateral. The site identifies pain points in the hospitality industry, which demonstrates inside knowledge of the business and establishes credibility with the target audience.

Overview
The Child Nutrition Services of the Christina School District (CNS) conducts a summer feeding program for high-risk children in the Wilmington/Newark area of Delaware. CNS desired higher participation among its target audience.

Strategy
Position the Summer Feeding Program as a desired alternative to cooking at home and as a fun social gathering place for kids and their parents.

Execution
The program was re-branded to The Summer Lunch Crew to make it more appealing to kids and their parents. A marketing ecosystem including web, print materials, radio and transit ads was developed to reach the target audience. Participation increased over 50% from the previous year.